🫧 The Ordinary has declared war on skincare pseudoscience—with a parody of the Periodic Table. The brand, known for its stripped-down, ingredient-first approach, has launched “The Periodic Fable,” a playful spoof of the Periodic Table that trades oxygen and carbon for 49 of beauty’s most used-and-abused buzzwords. Each “element” represents a zero-science term like “magic,” “luxury” or “scar-eliminating,” inviting consumers to click through and uncover the murky marketing behind the glow. The pr
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