The Lego Smart Brick backlash, explained - Creative Bloq
2 days ago · (Image credit: LEGO) Dubbed the Smart Play system, Lego's new tech is "powered by the LEGO SMART Brick, which is packed with ground-breaking, world-first technologies …
LEGO Says Smart Brick Is 'Here to Stay,' and Responds to ...
3 days ago · A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play.
LEGO Says Its “Smart Brick” Is an Added Layer That’s Here to ...
1 day ago · LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production can impact creativity.
Lego Boss Responds To Smart Brick Reveal Backlash - TheGamer
2 days ago · An accessory that Lego has described as its biggest innovation ever, the Smart Brick will add a new level of interactivity to some of its upcoming sets. However, the reactions to its …
LEGO Says Smart Brick Won't Replace Traditional Play After ...
2 days ago · LEGO Says Smart Brick Won't Replace Traditional Play After CES Backlash (ign.com) 22 Posted by msmash on Thursday January 08, 2026 @09:05AM from the how …
I played with the LEGO Smart Brick — my early verdict of LEGO ...
3 days ago · After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it with pricey Star Wars sets upset fans and where the …
Lego's Smart Brick Is Dividing Its Adult Fanbase - Business ...
14 hours ago · Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog toymaker's embrace of tech.