The functional food market is booming, and brands are turning to Generation Alpha and Beta as the next growth frontier.

Gracenote found that usage of chatbots for a range of purposes is gaining traction across generations, with 66% reporting ...

There is a seismic shift happening right now in the fast-casual restaurant industry, and it's being driven by a generation ...

As Gen Alpha and tweens continue to take interest in beauty, here's what brands need to know about building products and identities that resonate.

Pocket.watch, which works with channels like "Ryan's World," is launching 12 creator shows on Disney's Hulu and other ...

The first FIFA branded video game since 2022 is nothing like the old EA games, with a free-to-play, arcade style football ...

Cursive handwriting is making a big comeback in schools for students of the Gen Alpha generation (born between 2010 and 2025). New Jersey and Pennsylvania are the most recent in a growing number of ...

Microsoft has revealed early features of Project Helix, its next-gen Xbox, while confirming plans to send alpha versions of the hardware to developers in 2027. At a 30-minute GDC 2026 keynote attended ...

A new study from UCLA finds that Gen Z and Gen Alpha reject outdated portrayals of men, instead preferring representations of “joyful fatherhood.” Gen Z and Alpha reject outdated, hyper-masculine male ...

"Joyful fatherhood" is the new one-man army, a new study out of UCLA finds. By Tony Maglio Sorry Jason Statham, but Gen Alpha (born 2010-2024/25) and Gen Z (born 1997-2012) are not looking for a ...