Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. I see the customer engagement landscape undergoing a ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

Loyalty programs are a proven way to drive retention and boost customer lifetime value (CLV). Even in 2023, despite digital-age distractions, the lifetime value (LTV) of loyalty program members is ...

DUBLIN--(BUSINESS WIRE)--The "China Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, ...

Loyalty programs are an essential part of businesses’ efforts to retain customers and increase engagement. However, as we move into the era of Web 3.0, there is an opportunity to revolutionize these ...