Shoppers expect a centred organic sticker to signal quality and care. It feels deliberate, like the apple was inspected and approved before landing on the shelf. Apples already carry a reputation for ...

USDA organic sticker on a gallon of milk. - ZikG/Shutterstock If you've ever picked up an organic apple and wondered why it costs double the price (or more) of its conventional counterpart, you're not ...

A single word on a label can be the difference between what we spend our food budget on and what we pass over. Unfortunately, food labels are notoriously misunderstood by the public, causing great ...