Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Etienne Laurent / AP In a new push to end some U.S. government surveys, the Trump administration’s DOGE team has created its own. This week, Ethan Shaotran, a member of the unit set up by President ...

Once the decision to collect primary data is made, the data collection modality needs to be defined. It is often pre-determined depending on each individual operation’s characteristics such as ...