Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). We all know the look. It comes from an executive team that wants results immediately, and you haven’t even finished ...

You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve ...

The use of artificial intelligence (AI) is changing many industries at a rapid pace, including marketing. With more and more people using AI tools, entrepreneurs are faced with both exciting ...

Close up portrait of serious beautiful millennial young woman with smooth healthy skin and black hair looking at camera. Face of Hispanic 30s female model on grey background. Beauty care concept ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...