Google is set to launch on Monday a free Web analytics service that will let companies see exactly how visitors interact with their Web site and how their advertising campaigns are faring. The free ...

Google Inc. will provide for free its hosted Web analytics service, which businesses can use to track the effectiveness of online marketing campaigns, the Mountain View, California company plans to ...

Twitter announced its new Web Analytics service at the TechCrunch Disrupt conference on Tuesday. The product is poised to roll out to a wider audience over the next few weeks. Here’s a look at what ...

Google has now re-branded Urchin to Google Analytics presenting users with better ways to “understand and influence visitor behavior and generate a higher ROI on marketing initiatives”. Yes folks!

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

The tech titan's cloud arm, Amazon Web Services, is beefing up its suite of streaming data and analytics services, preparing its digital pipelines to serve as a backbone in the Internet of Things ...