We spoke to a hair expert on the best purple shampoos for blonde and grey hair, with sulphate-free options to brighten and tone from Olaplex, Redken, Fanola and more.

The feeling that lives rent-free in our heads? Walking out of a salon with freshly colored hair. But we demand rent from the brassiness and dullness that happens after a few weeks. That’s where ...

How do I use purple shampoo to tone my hair? As purple sits opposite yellow on the color spectrum, the two colors cancel each other out. Purple-pigmented shampoo, therefore, works by neutralizing ...

We may receive a portion of sales if you purchase a product through a link in this article. Whether you’ve dyed your hair a shade of soft lilac, deep indigo, or electric orchid, maintaining your ...

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Sometimes, you’re born with it; other times, it’s hair dye. But regardless of how you achieve your ...