How consumers define ‘clean label’ is expanding beyond ‘simple, easy-to-understand ingredients’ to include questions about the safety of some long-used ingredients and processing techniques as well as ...

Clean label’s meaning continues to evolve since its industry-facing inception in the mid-2000s when it focused on health and safety, to now include simple ingredients and processing methods and ...

Can plant-based meat be clean label? I won’t leave you waiting – the answer to this question is, of course, yes. With consumer backlash towards meat alternatives largely linked to a broader distrust ...

Clean-label has been one of the biggest trends of 2025. While many consumers want functional benefits from food, others are interested in shorter ingredients lists and clarity around nutritional value ...

1% in 2025. Honestly, those numbers tell us something powerful about where consumer preferences are heading right now. When asked about the fastest-growing consumer demand in food products, 50% of ...

" It sounds wholesome, right? Pure. Like something your grandmother might have used in her kitchen. The clean label movement has exploded in recent years, with half of industry professionals ...

KANSAS CITY — Lynn Dornblaser, a client adviser with the Chicago-based market researcher Mintel, once defined clean label as “using things you’d find in your grandmother’s pantry.” Today, the meaning ...