Tesla's brand value declined while BYD's surged last year, according to research by Brand Finance

Tesla Model S and X face production end in 2026, but rarity, performance, and historical significance could boost collector value over time.

Tesla plans to end Model S and X production and invest $20 billion in autonomy, robotics, and energy, reshaping how analysts frame its valuation.

It marks a major shift for Tesla, which is currently the world’s most valuable automotive firm with a market valuation close to $1.5 trillion. It is also one of the most profitable electric vehicle maker, however it recently lost its crown to China’s BYD as the world’s biggest EV seller.

Tesla is shutting down its flagship Model S sedan and Model X SUV to clear the decks for a radically different bet: humanoid robots. Elon Musk is steering the company away from its earliest premium cars and toward Optimus,

For many years, there was no such thing as a cheap Tesla. The company’s first three models—the Roadster, Model S, and Model Y—were not accessibly priced for many. That changed with the arrival of the Model Y and Model 3.

Tesla just objectively decreased the value of the Model 3 and Model Y. On Thursday, the company said it’s paywalling its lane-centering feature, Autosteer, for new purchases of the two EVs in the US and Canada.

By Akash Sriram and Abhirup Roy Jan 28 (Reuters) - Tesla said on Wednesday it will invest $2 billion in CEO Elon Musk's artificial-intelligence company xAI - and that production plans for its Cybercab robotaxi were on track for this year.