As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

Marketing in the telecommunications industry should be relatively easy, from my perspective. The nature of the space, after all, lends itself to a deeper collection of customer data than many others.

The sun will continue to rise, death will surely come to us all and telecom companies will persist in spending heaps of cash to advertise their services. In fact, when it comes to advertising spending ...

Although telecommunications sales shrank by 3.4% in 2020 as consumers, worried about their future, put off buying new mobile phones, and the sharp drop in international travel cut back roaming charges ...

Telecommunications company AT&T has completed its acquisition of AppNexus. AppNexus operates a global advertising marketplace and provides technology products for digital advertising for publishers, ...

Lagos marketing communications agency, X3M Ideas has won the coveted award of the “Telecom Marketing Company of the Year” at the 10th edition of the Nigerian Telecom Awards which held last Saturday in ...