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How to write an executive summary for a marketing plan

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...
Kellogg School of Management

Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-based Approach

Citations: Mantrala, Murali, Prabhakant Sinha, Andris Zoltners. 1994. Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-based Approach. Marketing ...