Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.

Some stores have loyalty programs where you can get points every time you shop there. Have you ever shopped at a store that had a program like this and decided not to bother with it since you don’t ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...