Joe Biden promised to “follow the science” when it came to his coronavirus response. It would be nice if he were willing to follow through on that, given that all he has done so far is sloganeering.

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

In the sci-fi cult classic Blade Runner, the Tyrell Corporation uses the tagline “More human than human” to convey its ability to make “replicants” that resemble real people. Marketing slogans reflect ...

We are at a critical time and supporting climate journalism is more important than ever. Science News and our parent organization, the Society for Science, need your help to strengthen environmental ...