Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

(MoneyWatch) Apple (AAPL) has built a mighty reputation -- as well as a mighty business, profits, and cash hoard -- on selling simplicity and taste to consumers. According to a new report from ...

“Perfection is achieved, not when there is nothing more to add, but when there is nothing more to take away.” – Antoine de Saint-Exupéry Entrepreneurs are dreamers, designers and doers. A designer is ...

The average consumer’s desire for simplicity and the average journalist’s desire for a good headline is driving public perception of sweeteners, according to participants of a debate in Brussels.