Swell Country Unveils New Unified Performance Marketing Framework to Boost Revenue for Digital Brands

The innovative system integrates funnel development, paid media, SEO, and conversion optimization to deliver measurable ...
MediaPost

MMA's Brand As Performance Framework Should Give Marketers Relief

The Brand as Performance (BaP) framework finally gives marketers a tool to "stop defending their budgets — and start demonstrating their real-world impact," according to a white paper released ...
Forbes

A 3-Pronged Framework For Setting Leaders' Performance Goals

Goal setting is the cornerstone of organizational productivity, performance and success. So, it's paramount to do it properly. However, a common pitfall with goal setting is that it's the same process ...
Sterling Journal-Advocate

RE-1 celebrating preliminary performance framework results

RE-1 Valley School District recently got some good news from Colorado Department of Education: Preliminary reports show it achieved some of its highest results ever on its District and School ...