The SWOT Analysis method, developed by Albert Humphrey in the 1960s, uses a broad-based approach to help a company develop strategic plans for the future. Arising out of criticisms that the SWOT ...

Companies use SWOT analyses for a variety of strategic planning processes, ranging from business planning to marketing planning, explains MindTools.com. SWOT is an acronym that stands for the four ...

Learn about Porter's 5 Forces and SWOT analysis, tools companies use to analyze the competition, make strategic decisions, ...

I have been using SWOT analyses to advise clients, and many times I do it as a way to prepare some talking points for a meeting with a client. I find it is a very effective way to examine a business.