As I’ve discussed previously, conventional wisdom suggests that using social media promotes poor mental health, especially in teenagers. But there is good reason to question this idea. As more ...

Focus Your Research: It narrows down a broad topic into a specific area of inquiry. Guide Your Methodology: It determines the type of data you need and how you will collect it. Provide Clarity: It ...

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is most often used by researchers to test predictions, called hypotheses. The first step in ...

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...