Olfactory receptors are integral to sensory perception, forming a sophisticated system that enables organisms to detect and differentiate an immense variety of volatile chemical compounds. As members ...

Researchers have found that as much as 30 percent of the large array of human olfactory receptor differs between any two individuals. This substantial variation is in turn reflected by variability in ...

Researchers have discovered how the perception of meaning changes in the brain under the influence of LSD. The serotonin 2A receptors are responsible for altered perception. This finding will help ...

To one person, a beet might smell mildly earthy and pleasant. To another, sharp and intense. The beet is the same, the earthy odorant—2-ethylfenchol—is the same, but the perception of that odor is ...

The wide spectrum of people’s perception of bitter foods may be related to unusually high levels of genetic variation in their bitter-taste receptors, according to a new study. The research, published ...

PHILADELPHIA (December 8, 2013) – According to Gertrude Stein, "A rose is a rose is a rose," but new research indicates that might not be the case when it comes to the rose's scent. Researchers from ...

Researchers from UZH have discovered how the perception of meaning changes in the brain under the influence of LSD. The serotonin 2A receptors are responsible for altered perception. This finding will ...