As The Drum gears up for its Digital Trading Awards (DTA), created to reward the best programmatically-executed campaigns in the market, Graham Wylie, senior director, EMEA & APAC Marketing, AppNexus ...

In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 ...

That is the view of Chris Dobson, who until recently was executive VP and general manager of advertising for BBC Worldwide, and who opened The Drum’s Digital Trading Awards breakfast briefing at the ...

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

New research from U.K. research firm MTM and commissioned by Ooyala shows that programmatic trading is poised to become ubiquitous for premium video across Western Europe and the U.S. The research -- ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

NEW YORK—A new study from Guideline indicates that In Q1 2024, large US advertisers expanded their overall ad spend by 7% compared to the year prior and that digital Media fueled the increase, growing ...

"Finding more efficient and automated ways to target consumers online and improve digital media planning and buying has become the holy grail for many in the ad industry. This computer-based, ...

Independent trading desk Accordant Media uncorked on Friday a consolidated offering called Audience Targeting System (ATS) designed to make programmatic trading more accessible to direct market ...

Well, that happened quickly. It seems like only yesterday people were trying to figure out what programmatic advertising meant, and now it's the norm. According to Ooyala's Global Video Index for Q3 ...