AI search and LLMs are quickly becoming the main way people discover information. If press releases aren’t clear and well structured, they can be misunderstood by AI. This session will help PR ...

While most marketing managers chase the latest social media trends, they’re missing a massive opportunity hiding in plain sight. Yahoo News attracts 180 million monthly US visitors—more than many ...

Takeaways and behind‑the‑scenes insights from conversations with veteran voices in the media We are thrilled to launch ...

Public relations is changing fast. As AI transforms how information is found and shared, visibility now means more than only reaching journalists. It’s about making sure your press release can be ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

Artificial intelligence systems rely on context and structure when interpreting information across the internet”— Brett ...