Companies that knew who they were before AI are gaining leverage. Companies that never did are feeling suddenly invisible. AI ...

B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you a brief introduction into what market segmentation is. Filmed on the Outer ...

Most business owners don’t have a marketing problem. They have an expectation problem. I work with companies that have been ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Brand positioning can be defined as a key concept in marketing which indicates the perception of a brand in the minds of the customers as opposed to other competing products available in the market.