The fast-food sandwich giant will stop giving the fourth sandwich for free starting in April as it converts into a solely points-based ...

Add Yahoo as a preferred source to see more of our stories on Google. Philz Coffee is adding a new loyalty program, following its acquisition by private equity firm Freeman Spogli. (Courtesy of Philz ...

Add Yahoo as a preferred source to see more of our stories on Google. Jimmy John's is launching a new points-based rewards program. (Courtesy of Jimmy John's) This story was originally published on ...

Loyalty programmes perform better when benefits are easy to understand and simple to use. Customers engage more readily when ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

We may receive a commission on purchases made from links. Airline loyalty programs have become a strategic tool for flyers looking to maximize rewards and get more value from their travel, and knowing ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. According to performance marketing agency Media Culture’s “Holiday ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...