Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...

The sneaker box’s elevation into a form of art, branding and eye-catching marketing was the subject of the Paper and Packaging Board’s recent pop-up museum in New York. Curated by Matt Halfhill, the ...

Japan is famous for its time-saving innovations and offbeat products, but it’s not only what’s in the box that’s inventive. In Japan, the package can be as creative as its contents. Packaging here ...

The consultancy started working on the project at the end of last year and was appointed because of a longstanding relationship with AD Rattray. Breeze Creative was briefed to create a packaging ...

We live in an era of highly customized and targeted marketing solutions. Yet the many of the products we order regularly online haven’t evolved to reflect this. It’s time that brand owners made ...