It’s a billboard custom-tailored to grammar buffs. “Every day we help people get back to their everyday,” proclaims the ad for Keck Medical Center of USC. In that single sentence, the copy writer does ...

You probably noticed this place is called Mount Scary. Well, that’s not because of the mountain. Allow me to explain. Y’see, she’s not just a yeti… she’s a scary yeti. Scary is an adjective. An ...

When you’re writing, adjectives give you the most flexibility to create a vivid picture. It’s also easy to slip into a cliche series of mundane, familiar adjectives. Describing Words helps inspire you ...

In marketing, it's become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) From our ...

Before 2006, I never gave much thought to nominalizations — noun forms like “beauty” and “the scheduling” that at heart are really adjectives like “beautiful” or verbs like “to schedule.” I was ...

Is it just us or do movie, book and play titles often follow the same exact format? The Constant Gardener. The Great Gatsby. The Big Lebowski. Article, Adjective, Noun. In this Ask Me One More final ...