When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Retail rewards programs are valuable to businesses that want to encourage customer loyalty, and they're worthwhile for consumers as well. Common membership benefits include cash back, coupons, members ...

JCPenney is the latest retailer to reconfigure its rewards program with the debut of a simplified loyalty offering that nearly doubles the rate at which members earn rewards. With this enhanced ...

It is a tough time to be in the retail business. Inflation has taken its toll on consumers' wallets in the past few years, and although prices are no longer rising as quickly as they did in 2022, they ...

Staples introduces Easy Rewards™ program and helps members leap into huge savings with exclusive Leap Day deals and free passport photos 1 This loyalty program is free to join and makes it easy for ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. It’s reported that just 3% of parents change their baby’s name ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

Weigel’s supported more than 20 million reward transactions in 2025, the convenience-store chain reported in its end-of-year ...

The new loyalty partnership between RBC and Canadian Tire integrates Canadian Tire’s existing Triangle Rewards program with ...