One of the main influences on our behavior is the consequences of our actions, especially those that come shortly after we perform that action. For example, when a behavior is followed by positive and ...

Negative reinforcement is a method that can be used to help teach specific behaviors. With negative reinforcement, something uncomfortable or otherwise unpleasant is taken away in response to a ...

For a toddler, getting attention from a parent — even one who's yelling and getting upset — can reinforce a behavior just as ...

Pet supplies is big business. In 2019, Americans spent $95.7 billion on our pets. With companies vying for pet parent dollars, it can seem like there is a product for everything. While many of these ...

Negative reinforcement encourages specific behaviors by removing or avoiding negative consequences or stimuli. It is different than punishment, which aims to discourage a specific behavior. Negative ...