Marketing narratives are tools used to engage and connect with prospective customers in an emotional way. These narratives can be used by small business owners to tell the story of a product, or to ...

When I first taught personal narrative in my freshmen Literature and Writing course last year I planned a traditional unit. I practiced descriptive writing techniques by having them listen to the ...

Divya Parekh, of The DP Group, covers business growth, storytelling, high-impact performance and authority building. The audience that business story writing caters to is usually potential customers ...

For many medical school applicants, the personal statement is the most intimidating part of the application. Most students want to write something meaningful but struggle to decide what ...