The Thunder-Spurs game featured the latest iteration of an emerging rivalry in the NBA, one that features a pair of the ...

The NBA’s shift from a pair of cable-focused media rights agreements to a trio of new deals centered on broadcast and streaming have had encouraging early returns. Under the NBA’s new set of ...

Looking at regional delivery of games, 17 of 29 teams in the U.S. are seeing season-over-season gains thus far. Many of those ...

The Jan. 12, 2026, SBJ Media newsletter looks at NBA viewership under its new media deals, what Brooks Koepka's PGA Tour may ...

The NBA viewership is at a 15-year high courtesy of its newest $76 billion media deal, yet the issues for the fans continue.

NEW YORK (AP) — The NBA saw its best Christmas Day viewership numbers in 15 years, the league announced Wednesday. More than 47 million people in the U.S. watched at least some of the five-game slate ...