Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

SAN JOSE, Calif., June 28, 2022 (GLOBE NEWSWIRE) -- Kyligence, today announced Kyligence Zen, an intelligent metrics store platform that helps to align business goals and key metrics. The new platform ...

You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

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Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Amid all the buzz around advanced AI-powered data analytics, one crucial component often goes unnoticed: the metrics layer. This is where metrics creation takes place, the process that defines and ...

Instagram analytics are a key part of any Instagram marketing strategy. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your ...

Opinions expressed by Entrepreneur contributors are their own. Call him a nerd, but David Rivers readily admits that each week, he waits with anticipation for a web analytics report to arrive from his ...

Union Metrics, providers of the first Tumblr-endorsed analytics platform for the now Yahoo-owned blog network, is upgrading its feature set today and introducing lower-cost and free tiers to its ...