When employees succeed in their careers, every piece of their organization falls in line behind them. From the top down, all team members, work processes, and departments begin to work like a ...

Brand Strategy, Skyways Group on building measurable PR strategies that strengthen reputation and brand impact ...

Press releases have long been regarded as indispensable tools for circulating important news and information. A conduit between companies and the media, news releases allow organizations to share ...

Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. In PR, measuring client success is extremely important. It ...

While PR is not, and will likely never be, an exact science, there are certain metrics commonly used in measuring its results. These key performance indicators (KPIs) are vitally important, and should ...

Strategic planning is the single most important factor in determining the value that PR delivers to the business with ad-hoc activity nothing but a distraction. A new report launched today by EML ...

PR needs to keep proving its expense budget, otherwise those long lunches with clients will turn into BYO sandwiches.

The pursuit of a return on investment drives nearly every strategic business decision. However, when it comes to PR campaigns, short-term ROI proves notoriously tricky to measure. This does not mean ...

Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. The business-to-business (B2B) industry has long witnessed the ...