Retail conversion measures the proportion of visitors to a retail outlet who make a purchase. If 300 people visit your store in a day, but only 75 buy something, the conversion rate is 25 percent. To ...

In an announcement yesterday, Facebook claimed its tool can reduce the cost of customer acquisition by about 40 per cent. For example, online retailer Fab.com was able to reduce its cost per new ...

Google’s AdWords now offers marketers the ability to track display ad conversions across platforms by tracking views from apps to websites. To create the Estimated Cross-Device conversion rate, Google ...