Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV ...

Marketing measurement has been perplexing advertisers since the dawn of digital. It’s been almost 30 years since the first online ad – a static banner for AT&T that appeared on HotWired.com back in ...

Aquila, established last year by the Association of National Advertisers (ANA), offered its first major progress report during a session at the ARF’s annual AudienceXScience conference on March 26.

CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the ...

In today’s media-saturated world, the question is not how you reach consumers, but whether they are even paying attention at all. The two products from DoubleVerify and IAS are designed to provide ...