Co-authored by Nigel Bairstow, Ph.D., and Jeremy Neofytos, Research Assistant Over the last seven years, the customer experience on social media has shifted dramatically, moving away from the early ...

Users can note which content they would like to view more frequently. Instagram is handing users some control in deciding what content they see. The social media giant is allowing users to have a say ...

TikTok engages more than 170 million Americans with its endless scroll and viral content, but as a potential sale for the popular platform nears, experts are concerned about the future of the app's ...