If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight. If becoming a commercial ...

The company today said it has raised $15 million in seed funding from Mayfield to build that platform. The money will help Kana to achieve its mission of building a fleet of “flexible” AI agents that ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is causing a ripple effect across partner ecosystems, creating a slew of ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Leveraging Artificial Intelligence (AI)-driven algorithms to send hyper-personalised push notifications and email campaigns. Capitalising on Generative AI to craft product descriptions based on ...

Start with your core goals: Know exactly what your investment company wants to achieve before you even think about marketing tactics. Understand who you’re talking to: Really dig into who your ideal ...

From staff rotation to a lack of training, we speak to marketing leaders about what can be done to close marketing’s stubborn martech skills gap.