In today's fast-paced digital landscape, marketing automation platforms have emerged as valuable tools for businesses looking to streamline their operations, increase efficiency and maximize revenue.

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

Amid economic uncertainty and technological disruption, the digital marketing industry is having an identity crisis. The tactics that marketers have relied on for years — decades, in some cases — are ...

Digitalization can be intimidating and daunting for several individuals. But the automation of new technologies enabled today unlocks performance at scale, improves efficiencies, and drives innovation ...

Processes and process automation take many forms. Here’s how to navigate the growing ecosystem of tools for automating everything from simple repetitive tasks to complex custom workflows. In 2015, ...