Under Armour said it will sell its MyFitnessPal unit to Francisco Partners in a deal valued at $345 million. The company said the sale was part of its ongoing transformation and "reduces the ...
Under Armour is rolling out a line of tech-enabled products for runners this week, as the Baltimore-based brand continues to partner with others on new products. The digital-focused debut coincides ...
Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to launch a suite of ...
Under Armour has launched three new pairs of its connected shoes, as it doubles down on quantified running and its smart coaching platform. It’s announced the HOVR Machina, HOVR Infinite 3 and HOVR ...
Infamously known as the “Shoemelier,” Adam W. Chase has tested more than 1,000 running shoes over his year as gear and trail editor for multiple magazines, brand ambassador for multiple companies, and ...
Under Armour's new 'smart shoes' (the HOVR Connected series) use an embedded chip and the MapMyRun app to give runners real-time data on their fitness performance, as well as post-workout stats. You ...
Additionally, all of Smoothie King’s Healthy Rewards members will receive access to premier written and visual fitness content via Under Armour’s MyFitnessPal. From now until the end of June, Smoothie ...
It’s a fitting partnership for those interested in being fit, as the Galaxy Watch Active 2 Under Armour Edition can integrate directly with Under Armour’s run-tracking footwear line, HOVR. Under ...
Under Armour launched a U.S. customer loyalty program Tuesday, a first-of-its kind for the brand and a key initiative of new CEO Stephanie Linnartz. Through UA Rewards, consumers can earn points ...
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