With the cost of acquiring new app installs skyrocketing, keeping users engaged who have already installed is critical for maximizing acquisition spend and customer lifetime value. Urban Airship’s ...
QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...
BENGALURU, India, Oct. 14, 2025 /PRNewswire/ -- Movate, a global leader in digital technology and customer experience (CX) services, announced a strategic partnership with Reef.ai, a predictive ...
In fields including computer science and data science, it is common practice when predicting outcomes such as customer churn or image recognition to focus on variables with the highest predictive ...
Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...