When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2024, experiential loyalty, AI-driven capabilities and ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards, supported by the PAR Retail platform from PAR Technology. RaceWay, which ...

DUBLIN--(BUSINESS WIRE)--The "Saudi Arabia Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Nora Redmond Every time Nora publishes a story, you’ll get an alert straight to your inbox!

DUBLIN--(BUSINESS WIRE)--The "Latin America Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...