The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

A custom, crafted onboarding message journey is the key to success. Encourage meaningful engagement; don’t hand out discounts ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Loyalty is emerging as the most important element of business strategy that will drive long-term performance and growth. Changing consumer expectations means loyalty is no longer about points or ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Built on the same infrastructure that powers millions of daily DoorDash Marketplace orders, the enhanced platform gives restaurants everything they need to build their brand, boost profitability, and ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

A few years ago, Foot Locker’s loyalty program had low customer penetration. The problem, according to Kim Waldmann, Senior Vice President and Global Chief Customer Officer at Foot Locker Inc., lay in ...

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