Whether it’s the black of Black Friday, the white of the driven snow, or even the holiday blues, colors are deeply embedded in the rituals of life. But how have color terms come to be used for so much ...

While the eye can take in hundreds of thousands of different shades and colors and the brain can process them, noting even small differences in shades, the way language is used to describe color ...

Have you ever stopped to consider why certain colors instantly grab your attention, evoke a specific mood, or even influence ...

Color swatches seem like a modern invention. Pantone, for instance, is tied up with the emerging post-World War II economy that needed to standardize colors in products and print media around the ...

Humans are known to make mental associations between various real-world stimuli and concepts, including colors. For example, red and orange are typically associated with words such as "hot" or "warm," ...

If you've ever walked out of a hair color appointment with an entirely different hue than the one you envisioned; you are not alone. Between choices like honey, strawberry, caramel, and mocha, ...

Languages tend to divide the "warm" part of the color spectrum into more color words, such as orange, yellow, and red, compared to the "cooler" regions, which include blue and green, cognitive ...

Pope Francis, the first Latin American pontiff who overcame resistance to reshape the Roman Catholic Church, died on Easter Monday at 88. Color should be rewarding both visually and emotionally. The ...