Two weeks from now, on March 16, this year's Formula 1 season opens in Australia. It's to be an exciting one, by the looks of it, and we wouldn't have had it any other way. Why is that? For the simple ...

Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...

Just before the start of the 2025 Formula 1 season, we reported that Lego was going all-in to celebrate what would be the 75th anniversary season of the sport. That all-in attitude is on full display ...

Lego took to the track at the Miami Grand Prix this weekend with 10 life-sized, drivable, Formula One-style cars, as part of the brand's multi-year partnership with F1. As part of the activation, F1 ...

MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s right – nearly ...

If you've ever attended a Formula 1 event, you'll know: The cars are loud. The revving of an F1 car’s power unit can reach up to 140 decibels. That’s like standing next to a firework as it’s exploding ...

Ahead of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025 the twenty Formula 1 drivers had the chance to test their skills in ...

As Formula 1 gears up for its 75th anniversary season, LEGO is bringing the thrill of racing to fans worldwide through an expansive new partnership. First announced late last year, the collaboration ...

Formula 1 continues to come up with inventive ways of building up its American fanbase as it replaced the traditional driver parade truck for the Miami Grand Prix with bespoke LEGO cars. Each team has ...

Hello, fellow adults! May I interest you in an interlocking brick system designed to mimic your favorite racing automobile? Yes, this is about Lego Technic F1 sets, which you might (incorrectly) think ...