There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Lego makes sets specifically for adults, because even with age, the act of creating with small pieces still delights. Shop ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

If you’ve got a bin of old LEGO in the garage, there could be a small fortune hiding in there. Some sets that once… The post ...

LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Among his collection sits one of Lego’s most sought-after characters: Mr Gold, a limited-edition figure released in 2013.