If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...

Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...

Two weeks from now, on March 16, this year's Formula 1 season opens in Australia. It's to be an exciting one, by the looks of it, and we wouldn't have had it any other way. Why is that? For the simple ...

For reasons that haven't been properly explained by science, kids, no matter if they're boys or girls, love cars. It doesn't really matter what cars – they can be daily drivers, racers, toys – as long ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio.

As Formula 1 gears up for its 75th anniversary season, LEGO is bringing the thrill of racing to fans worldwide through an expansive new partnership. First announced late last year, the collaboration ...

Just before the start of the 2025 Formula 1 season, we reported that Lego was going all-in to celebrate what would be the 75th anniversary season of the sport. That all-in attitude is on full display ...

LEGO and Formula 1 have unveiled the first new sets commissioned as part of their new multi-year partnership. The two organisations came together for an exclusive launch at the Las Vegas Grand Prix to ...

Formula 1 continues to come up with inventive ways of building up its American fanbase as it replaced the traditional driver parade truck for the Miami Grand Prix with bespoke LEGO cars. Each team has ...

Lego took to the track at the Miami Grand Prix this weekend with 10 life-sized, drivable, Formula One-style cars, as part of the brand's multi-year partnership with F1. As part of the activation, F1 ...

Ahead of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025 the twenty Formula 1 drivers had the chance to test their skills in ...