[Update 4/27 - This posting has generated an unusually vigorous and enlightening discussion in the Comments section. Recommended reading.] The argument, while plausible enough, strikes me as misguided ...

Despite the broad reach of the internet, successful online traders need to focus tightly on individual customers. One way of doing that is to identify exactly where they are located, says Quocirca's ...

Quova, Inc., the leading worldwide provider of Internet geolocation data and services, today announced a strategic partnership with Guardian Analytics, a provider of fraud prevention solutions for ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Quova's GeoPoint service has been integrated with the Arcot® RiskFort ...

services, today announced GeoDirectory Server 6.0, its Internet Location Intelligence platform, and a Proxy Locator designed to enable online businesses to more comprehensively determine the ...

Quova, Inc., the leading provider of Internet geolocation data services, today announced that Continental Airlines, is using Quova’s IP geolocation data to localise Web content and promotions and ...

EMC’s RSA Security is adding Quova’s latest Internet geolocation services to its anti-fraud platform, giving banks and other end-user firms the ability to see the IP, physical location and access ...

This goes beyond simply not trusting location data for cybersecurity authentication. Geolocation is now used for a wide range of business reasons — but it shouldn’t be. Geolocation was once a glorious ...