Since ChatGPT was announced, everyone has been wondering whether it is the end of Google or if ChatGPT will replace Google. ChatGPT has recently gained the ability to search the web and offer ...

Search intent is easy to define but harder to truly understand. It’s more than just categories like informational or transactional. It’s about: If you’re still thinking in linear funnels or rigid ...

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to ...

Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple ...

Deborah Lee does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...