Picture this. You’re about to roll out new software to solve common problems. You know your audience has specific needs. Some will want to personalize the product, and some will want to personalize ...

The process of operational goal-setting is a critical step when it comes to business planning. It's the step that transforms strategic plans into actionable items. I previously wrote about operational ...

Change is not just inevitable in business; it’s essential for survival. Yet, many organizations struggle with implementing successful transformational change. Despite best intentions, businesses often ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...