We’re deciphering TikTok’s latest color theory-inspired hair trend. High- and low-contrast brunette hair colors are trending on TikTok as refreshing plays on classic brown shades. Finding the right ...

There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

As of late, my TikTok feed has been bathed in content about applying makeup based on whether you have high, medium, or low “facial contrast,” thanks to an increasingly popular AI filter that helps ...

Have you ever tried to recreate a gorgeous glam look from one of your fave celebs — like Selena Gomez, Margot Robbie, or Megan Thee Stallion — and thought: why doesn’t this makeup look right on me?

If you’re on the fashion corner of TikTok, you might remember the color analysis trend that dominated the FYP in early 2023. Every content creator and their mother signed up for color consultations, ...

"You're not ugly; you're just not doing your makeup according to your facial contrast," starts one of the over 52,000 videos of women using the "What's your contrast" filter on TikTok. SEE ALSO: ...

Contrast makeup theory is not exactly new. In fact, some makeup pros might argue it’s as old as contouring or lining your lips. Still, many of us have never heard of the theory—and many have yet to ...