Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets.

XML has two main advantages: first, it offers a standard way of structuring data, and, second, we can specify the vocabulary the data uses. We can define the vocabulary (what elements and attributes ...

A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema markup is a vital tool for search engine ...